Festival People en Español
Amping up the experience for a top Latino brand
People en Espaňol -- the premier Spanish-language entertainment magazine in America -- recently expanded its brand by staging a festival that celebrates its readers’ passions: beauty, fashion, food, entertainment and music.
Festival People en Espaňol is a multi-day cultural event that takes place each year over Labor Day Weekend. Attendees enjoy free sessions and family-friendly activities during the day, and a ticketed concert featuring Latin music’s hottest artists in the evening.
After providing event production services for a pair of the festival’s daytime stages in 2013, Solomon Group was proud to take on the role of Producer for Festival People en Espaňol in 2014. Our team was responsible for handling nearly every aspect of the three year-old event including design, production, fabrication, management and show logistics.
Our task was to deliver a spectacular audience experience throughout the weekend while keeping our client’s budget intact.
We mobilized and hit the road for San Antonio, Texas. Solomon Group provided full design and production services for both the Mainstage at the Henry B. Gonzalez Convention Center as well as the “Chicas Poderosas” Concert Powered by Disney -- featuring Zendaya and Becky G -- at the Lila Cockrell Theatre.
Our team also managed the festival’s day-to-day operations including catering, security, credentials and transportation. Solomon Group designed the trade show floor, built a screening room, and assisted with sponsorship activation and social media integration throughout the festival.
What We did
- Creative Development, Design + Direction
- Live Event Production
- Project Management
- Technical Direction
- Lighting Design + Systems
- Creative LED Displays
- Scenic Design + Custom Fabrication
- Sound Design
- Show Logistics + Management