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A direct selling brand’s signature event… reinvented


A direct selling brand’s signature event… reinvented

If a picture is worth a thousand words, what is an experience worth?  

Plenty.  That’s why Solomon Group invited the leaders of a growing, direct selling company to see one of our shows firsthand.  

Executives at IDLife, a health and wellness brand, were looking for a partner that could help take their events to a new level.  We asked them to visit us during our production of the 2015 College Football Playoff concert series, headlined by Lenny Kravitz and Sting.  After seeing with their own eyes the kind of dynamic and branded environments our team creates, they chose Solomon Group as their new event production partner.

IDLife’s annual conference, “Spring 2016 Revolution,” was already contracted with a Dallas-area venue, one that offered an extremely tight window for load in.  We conquered the challenge by arranging for enough full-time crew members to work around the clock to get it done.

Solomon Group provided its full arsenal of event services for “Spring 2016 Revolution,” which included stage design, production, custom-fabricated stage elements, management, large-format graphics and more.  

From recognition sequences and run of show adjustments, to showing how lives are transformed--whether live on stage or through the camera lens--Solomon Group understands the nuances of direct selling events and how to capture every moment correctly.  

We’re excited about working with IDLife to accommodate the growth of its future events.  With Solomon Group’s guidance, the 2017 Revolution venue has already been contracted, which will provide the event with a larger and more flexible space.

For a brief, behind-the-scenes look at our staff turning an empty space into an exciting event environment for IDLife, watch THIS.

What We did

  • Creative Development, Design + Direction
  • Live Event Production
  • Project Management + Consultation
  • LED Video Screens
  • Projection
  • Lighting Design + Systems
  • Scenic Design + Custom Fabrication
  • Sound Design
  • Show Logistics + Management